The jolly chameleon Freddie has been the spokesperson for Froop since 2009, when Fido designed him for his first appearance in a commercial. Back then he was a quite naturalistic chameleon but already in his second film he had evolved into the Freddie we know today: a funny, energetic and very likable character, voiced by Jim Carey’s German voice actor and always ready for new adventures (and Froop flavours).
Still going strong on his 7th year and with new commercials lined up ahead, Freddie is a perfect example of Fido’s talent for creating successful characters.

One Take

In the latest Froop commercial, Freddie goes to Tuscany and shows he can both sing and play a mandolin.


Agency: Track GmbH
Production: Fido
VFX Director: Rickard Engqvist
Producer: Hanna Bengtsson,
Live shoot Producer: Johan Edström
Executive Producers: Claes Dietmann, Petra Monheim
Tracking: Alexis Andersson
Previz: Agnes Lindsten
Mattepainting: Marcus Forsberg
CG props: Agnes Lindsten, Sean Kalamgi, Anneli Larsson, Erika Johansson
Animation: Rickard Engqvist
Lighting: Hannes Drossel
FX: Max Öberg
Compositing: Teo Mathlein, Fredrik Höglin, Fredrik Mannerfelt, Martin Borell

Jungle Adventure

In this film, the energetic little chameleon Freddie hunts for stars in a jungle river.

Agency: Track GmbH
Production: Fido
VFX Director: Rickard Engqvist
Live action director: Jonas Winter-Scholz
Producer: Hanna Bengtsson
Live action Producer: Johan Edström
Executive Producers: Claes Dietmann, Petra Monheim
Animation: Rickard Engqvist, Cameron Scott, Raoul Cacciamani
Tracking: Joakim Olsson, Fredrik Höglin
Lighting: Rodrigo Vivedes
FX: Filip Orrby
Compositing: Fredrik Höglin, Andreas Cronström, Martin Borell, Karl Rydhe

Froop Goes Wild

In this TVC from 2015, Freddie goes to Africa.

Agency: Rapp Germany
Production: Fido
Producer: Claes Dietmann, Petra Monheim
Line producer: Anders Singstedt
VFX Director & VFX Supervisor: Rickard Engqvist
Animation: Rickard Engqvist, Niklas Lundgren
Tracking: Joakim Eriksson
Lighting: Sandra Scholz
Compositing: David Nelin, Fredrik Höglin

Danger

Freddie the Chameleon lives a dangerous life in this film.

Agency: Rapp Germany
Production company: Fido
VFX: Fido
VFX Director: Rickard Engqvist
Producer: Claes Dietmann, Petra Monheim
Line Producer: Anders Singstedt
Animation: Rickard Engqvist, Cameron Scott
Lighting: Anna Hilding, Peter Aversten
Compositing: Daniel Norlund, Tomas Näslund
Fredrik Höglin, Martin Borell
Online: Tomas Näslund

Camouflage

The fourth film with the curious little chameleon Freddie, who this time pushes his camouflage skills to the limit in his pursuit of a new Froop flavour.

Agency: Scholz
Production company: Made in Munich
VFX: Fido
VFX Director & Supervisor: Rickard Engqvist
Producer: Claes Dietmann
Line Producer: Anders Singstedt
Lighting: Anna Hilding
Animation: Rickard Engqvist
Compositing: Martin Borell
VFX Editor: Linda Öhlund

Fruchtsafari

The third film with the yoghurt loving chameleon Freddie.

Agency: Scholz
Production company: Made in Munich

VFX: Fido
Creative Director: Kaj Steveman
Producer: Claes Dietmann
Animation Supervisor: Rickard Engqvist
Modelling: Magnus Eriksson
Animation: Rickard Engqvist
Lighting: Francious Martincich
Compositing: Pontus Albrecht
VFX Editor: Linda Öhlund

Freddie

Short films for yoghurt featuring enthusiastic chameleon. First film had a more realistic approach for the character. For the second, we explored a more cartoony style.

Client: Theo Müller GmbH
Production company: Made in Munich
Agency Film 1: Philipp und Keuntje, Hamburg
Agency Film 2: Scholtz & Friends, Hamburg

Fido team Film 1:
Creative Director: Kaj Steveman
Producer: Claes Dietmann
Line Producer: Anders Singstedt
CG Supervisor : Cameron Scott
Character design & concept: Marcus Forsberg
Modeling: Magnus Eriksson & Sven Juhlin
Rigging: Magnus Eriksson
Lookdev & lighting: Johan Gabrielsson
Animation: Cameron Scott
Compositing: Daniel Norlund & Martin Borell
VFX Editor: Linda Öhlund

Fido team Film 2:
Creative Director: Kaj Steveman
Producer: Claes Dietmann
Line Producer: Anders Singstedt
Animation Supervisor: Rickard Engqvist
Character design & concept: Marcus Forsberg
Modeling & Rigging: Magnus Eriksson
Lookdev & lighting: Johan Gabrielsson
Animation: Rickard Engqvist
Compositing: Daniel Norlund & Martin Borell
VFX Editor: Linda Öhlund