In Swedish “Se bra” means “See well” so a Zebra was the natural choice when creating a new spokesperson for the Swedish optometrist Synoptik. The animatronic head was built by Fido’s old friends at Fixas, and subtle animation of the face is added digitally by Fido.

Passion

The latest TVC for “Synoptik” focuses on passion.
Fido did a variety of different VFX including subtle animation of the animatronic Zebra head.

Agency: Garbergs
Production Company: Giants & Toys
Director: Henrik Sundgren

VFX Supervisor: Tomas Näslund
VFX Producer: Hanna Bengtsson
VFX Executive Producer: Claes Dietmann
Compositing: Tomas Näslund, Daniel Norlund, Mattias Sandelius, Jonas Lindfors, Martin Borell, Sven Ahlström

Sebra

The first commercials with the Zebra was released in 2014.

Agency: Garbergs
Production Company: Folkefilm
Director: Tobias Bergman
VFX Producer: Claes Dietmann
Creative Director: Kaj Steveman
VFX Line Producer: Anders Singstedt
Animatronic design & build: Niklas Hermansson, Fia Reisek, Oskar Wallroth
Compositing: Daniel Norlund, Tomas Näslund, Fredrik Höglin, Martin Borell
Online: Tomas Näslund