The incomparable sheep Frank was spokesperson for Tele2 between 2008-2016, and was doubtlessly one of the most successful corporate characters ever in Swedish advertisement history. Already from the start Fido did the CG version of him, and this CG Frank has appeared in numerous commercials, web ads and printed media through the years .

.gif project

Frank appeared in all sorts of different media through the years. For what would become our last Frank gig (2015) he appeared in a series of mailable GIF animations, sharing inspirational wisdom à la Frank to anyone who needs it.
Feel free to download and spread them to your friends and colleagues.
Agency: Forsman & Bodenfors

Frank,

thanks for all the fun!
You will always live in our hearts!

Instagram

In 2012, Frank appeared in an Instagram campaign that demanded numerous pictures of him, hanging out in Stockholm with Swedish media profiles. The campaign also included some “hidden camera” footage of Frank. It was the first time that Fido worked with backplates shot on a smartphone. The campaign was nominated for a “Guldägget”.

Agency: Forsman & Bodenfors

TV4 News

When the Swedish news channel TV4 News was launched, a series of new Tele2 commercials were produced featuring Frank in a news studio, sharing his unique wisdom.

Agency: Forsman & Bodenfors
Production company: Acne
VFX: Fido
Creative Director: Kaj Steveman
Producer: Claes Dietmann
Line producer: Anders Singstedt
Lighting: Peter Aversten, Anders Nyman
Animation: Staffan Linder, Rickard Engqvist, Peter Aversten
Compositing: Pontus Albrecht

Frank in Holland

Frank  was originally also spokesperson for Tele2 in Holland. In this film – his his last appearance in a dutch Tele2 commercial –  he celebrates the freedom of the dutch society – and Tele2’s smartbox.

Agency: XXS
Production company: We Film
VFX: Fido 

Creative Director: Kaj Steveman
Producer: Claes Dietmann
VFX Supervisor: Staffan Linder
Modeling: Joakim Eriksson
Tracking: Björn Svanström
Animation: Staffan Linder, Cameron Scott
Lighting: Anders Nyman, Björn Liljequist
Compositing: Pontus Albrecht
VFX Editor: Linda Öhlund

Frank in the early years

Two early commercials with Frank.

Agency: Forsman & Bodenfors
Production company: Acne Film
VFX: Fido
Creative Director: Kaj Steveman
Producer: Claes Dietmann
Modelling, Rigging: Magnus Eriksson
Facial Rig: Staffan Linder
Lookdev, Lighting: Johan Gabrielsson
Animation: Cameron Scott
Compositing: Daniel Norlund
VFX Editor: Linda Öhlund